African-Americans indicate a higher staying power once they find a brand they like. They are frequent shoppers and stronger likelihood to “always buy the brands they trust”. 

In an age of increasing cultural diversity and ethnic growth, advertising that speaks to different identities must be a vital component of any effective marketing plan. It is incumbent on marketers to understand the differences in audiences in order to successfully engage consumers.

African-Americans tend to demonstrate a high degree of brand loyalty, so it’s incredibly useful to create ads or campaigns that successfully penetrate their awareness. Advertising effectiveness increasingly depends on reaching the right consumer, with the right message, at the right time and in the right place.



Affluence Identity


Affluence Identity

Hi Wil,

Great news...Last night's premiere was a ratings hit! We wanted to share the exciting news with you and thank you for being part of this successful launch! We are happy the multi-market salon promotion has offered us added exposure to our target audience!

C. S.

Senior Director, Marketing

TV Land | Viacom Media Networks