Authenticity is the currency of effective communications.
WPE develops a genuine relationship with your audience. We believe that by rooting yourself in the African-American culture and understanding the core value those rituals, customs and institutions, you can use this knowledge to convey your brand story and engage consumers.
WPE touches this hard to reach audience by leveraging insights that are true to the African-American consumer as well as incorporating cultural cues that are easily recognized by African-American consumers.
Thank you so much for your hard work on Charlie Wilson. I am really pleased with the results and thrilled with the format of your reports.
L. Cambridge VP Urban Marketing RCA Records