Best Man Holiday Movie Other Projects
OCT 29TH-DEC 31ST 2013
Universal Pictures and RCA records needed a creative way to promote the The Best Man Holiday movie and soundtrack and wanted a direct pipeline to the mostly AA female and male audience 25-54.
WPE developed a multi-tiered urban salon campaign that taps into the lifestyle and culture of the African-American female audience. WPE utilized salon ambassadors to prominently display one sheet posters, soundtracks, and style booklets. This took place in urban beauty salons in 14 markets.
|Best Man Holiday|