Best Man Holiday Movie                                                                                        Other Projects

OCT 29TH-DEC 31ST 2013

Challenge :
Universal Pictures and RCA records needed a creative way to promote the The Best Man Holiday movie and soundtrack and wanted a direct pipeline to the mostly AA female and male audience 25-54.

Solution:
WPE developed a multi-tiered urban salon campaign that taps into the lifestyle and culture of the African-American female audience. WPE utilized salon ambassadors to prominently display one sheet posters, soundtracks, and style booklets. This took place in urban beauty salons in 14 markets.

Exposure/Results:

  • No.1 comedy of the week! Generated over $31 million at the box office.
  • Over 2.9 million impressions delivered.
  • The album soundtrack sales increased 300% opening weekend of the movie. 
  • Movie-goers reached in beauty salons in 14 markets.
  • Generated exposure through one sheet posters, soundtracks, and Best Man style booklets placed prominently in beauty salons. 
Best Man Holiday

 

Best Man Holiday

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