DELIVER US FROM EVA Other Projects
Focus Features films needed a creative lifestyle campaign to reach AAW.
Focus Features wanted to generate excitement around the film.
WPE designed a multi-tiered marketing campaign that tapped into the lifestyle and culture of the African-American audience.
• Over 2 million consumers reached through 3,000 beauty salons in 10 markets
• Generated excitement through distributing collateral in hundreds of soul food eateries in 10 markets
• WPE arranged an unprecedented nationwide promotional partnership deal between L’eggs and Focus Features to support the launch of the film. Sweepstakes inserts were placed inside over 500,000 L’eggs pantyhose packages.
• WPE arranged advertorial support in a top Black hairstyles publication that had a 500,000 per month circulation
• The film generated over $6.6 million opening week.
|Deliver Us From Eva