DELIVER US FROM EVA                                                                                    Other Projects

JANURARY 2003

Challenge:
Focus Features films needed a creative lifestyle campaign to reach AAW. 

Situation Analysis:
Focus Features wanted to generate excitement around the film.

Solution:
WPE designed a multi-tiered marketing campaign that tapped into the lifestyle and culture of the African-American audience.

Tactics:
• Over 2 million consumers reached through 3,000 beauty salons in 10 markets
• Generated excitement through distributing collateral in hundreds of soul food eateries in 10 markets
• WPE arranged an unprecedented nationwide promotional partnership deal between L’eggs and Focus Features to support the launch of the film. Sweepstakes inserts were placed inside over 500,000 L’eggs pantyhose packages.
• WPE arranged advertorial support in a top Black hairstyles publication that had a 500,000 per month circulation

Results:
• The film generated over $6.6 million opening week.

Deliver Us From Eva

 

Deliver Us From Eva

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