EMELI SANDE Other Projects
Capitol Records needed a creative way to break new artist Emeli Sande and wanted a direct pipeline to the AA female audience.
Capitol Records had a few obstacles to overcome when promoting her album. First Emeli is a new artist and is from the U.K. as was not known in the U.S. We wanted to reach those Urban AAW adult radio listeners18-34 that are still physical buyers.
WPE developed an urban salon campaign that taps into the lifestyle and culture of the African-American female audience. WPE utilized salon ambassadors to prominently display one sheet posters and distribute full CD’s and branded bookmarks. This took place in the top 5 markets.
• Over 100,000 consumers reached in 5 markets • Generated excitement through stylists handing out branded bookmarks • Full CD’s were provided to salons to put on rotation
The campaign was successful on every level. Emeli Sande’s awareness was elevated to 75%-80% in each market.