Too often, companies don't realize the inherent differences of the African-American community, are not aware of the market size impact and have not optimized efforts to develop messages beyond those that coincide with Black History Month. It remains paramount that Wil Power Entertainment's clients understand their target customer and how to incorporate global consumer brands into their lives. The campaign needs to be creative and resonate with the intended audience. Last, WPE considers the variety of relevant advertising messages that can foster a sense of engagement with this audience.
" Thank you so much for your work on Barber Shop. We could not have been as successful at the box office without support from organizations such as yours. Your efforts helped move us into the position of having one of the most successful African-American films of all time." K.
Thorpe MGM Studios National Field Operations Director