We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
"The road has not been smooth. But I know that all of the tests and trials that I’ve had to overcome have helped make us who we’ve become. We’ve had to go through the challenges of diversifying our client base and breaking into other industries outside of our core clients which were the entertainment industry. When we first got started we had no track record so we had to pitch our capabilities to companies that never heard of us. Once we landed our first client it became easier to get the next, but it was a project by project build. Another one of our struggles was building a solid team on the ground to penetrate into marketplace."
"Because we service so many types of salons and barbershop, we have been able to hyper-focus our campaigns to better suit the needs of the client. For instance, we are able to target facilities where more women or men are the clientele and even target based on the age demographics. Either way, we are able to scale and guarantee visibility for a host of major brands ..."
"Everyone in this world has a unique talent and when that talent is discovered, nurtured and put to use in the proper ways, it becomes a niche."
"The African American community is not hard to reach, however it's important that companies reach us where we are."
For its impressive brand activations, Wil Power Entertainment has an unexpected advantage: its vast network of over 100,000 independent salons and barbershops across the country. And this strategy seems to be paying off. The Cypress, Calif.-based creative shop claims it connects with more than 100 million customers annually.